thinking retail, since 2016.
discover Peter Hamer’s scientific vision of retail through his retail journal, and the display archive.
retail journal >
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2025/02 Chanel – SS25 Pre-Collection
Chanel’s SS25 pre-collection display, feat. Gracie Abrams, is a “wardrobe” concept that challenges fleeting trends and seasons.
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2025/01 Gucci – Endless Narratives
Discover Gucci’s “Endless Narratives” window concept, its art-fashion approach, and how it’s dividing opinions on brand relevance in 2025.
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2025/01 Moncler Grenoble – FW24
Moncler’s Grenoble FW24 window display: a sustainable, tech-driven design balancing bold visuals with innovative retail strategies.
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