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visual merchandising science AND vm ARCHIVE
visual merchandising SCIENTIFICo E ARCHIVIO vm
MILANO, 2016
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what is visual merchandising science?
Visual Merchandising Science (VMS) integrates marketing principles with empirical methods, forming a scientific approach to enhance traditional visual merchandising.
cos’è il visual merchandising scientifico?
Il Visual Merchandising Scientifico (VMS) integra principi di marketing con metodi empirici, formando un approccio scientifico per migliorare il visual merchandising tradizionale.
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Visual Merchandising Science (VMS) is a methodological approach that combines the principles of marketing and the fundamental strategies of window and store space arrangement with the empirical methods characteristic of scientific inquiry. This approach involves careful observation and rigorous skepticism to accompany consumers effectively, thereby enhancing the effectiveness of visual merchandising across all channels. By integrating visual and spatial marketing disciplines, VMS leverages the scientific method—predicated on objective observation, experimentation, and the critical questioning of assumptions—to optimize the presentation of retail spaces. This scientific framework allows for a nuanced understanding of how visual merchandising can create a relevant dialogue with consumers, positioning it as a critical factor in the evolution of retail. Through the application of empirical evidence and methodical experimentation, VMS aims to devise strategies that not only attract and engage customers but also foster a top-of-mind retail identity.
Il Visual Merchandising Scientifico (VMS) è un approccio metodologico che combina i principi del marketing e le strategie fondamentali di allestimento di vetrine e spazi negozio con i metodi empirici caratteristici dell’indagine scientifica. Questo approccio implica un’osservazione attenta e uno scetticismo rigoroso per accompagnare efficacemente i consumatori, migliorando così l’efficacia del visual merchandising su tutti i canali. Integrando le discipline del marketing visivo e spaziale, VMS sfrutta il metodo scientifico—basato sull’osservazione oggettiva, sperimentazione e la critica delle ipotesi—per ottimizzare la presentazione degli spazi commerciali. Questo quadro scientifico consente una comprensione sfumata di come il visual merchandising possa creare un dialogo rilevante con i consumatori, posizionandolo come fattore critico nell’evoluzione del retail. Attraverso l’applicazione di prove empiriche e sperimentazione metodica, VMS mira a ideare strategie che non solo attraggano e coinvolgano i clienti, ma anche promuovano un’identità commerciale di primo piano.
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The World’s only scientific Visual merchandising ARCHIVE
The VM Archive is a source of inspiration, discovery, and analysis tailored for the retail community. Creatives, merchandisers, suppliers, and academic institutions worldwide use i see windows’ unparalleled collection. This exclusive online archive offers research, and insights essential for refining current and future visual merchandising strategies in physical spaces. Featuring curated photo galleries showcasing window displays and visual merchandising strategies, alongside in-depth analyses and creative classifications of displays, this invaluable resource empowers professionals and students to stay ahead. All images are meticulously captured firsthand in Milan, providing a distinct competitive advantage.
L’Unico Archivio Scientifico di Visual Merchandising al Mondo
L’Archivio VM è una fonte di ispirazione, scoperta e analisi fatto su misura per la comunità del retail. Creativi, visual merchandisers, fornitori e istituti accademici di tutto il mondo utilizzano la collezione incomparabile di i see windows. Questo esclusivo archivio online offre ricerca e approfondimenti essenziali per perfezionare le strategie di visual merchandising attuali e future negli spazi fisici. Presentando gallerie fotografiche curate che mostrano vetrine e strategie di visual merchandising, insieme ad analisi approfondite e classificazioni creative dei display, questa risorsa inestimabile permette ai professionisti e agli studenti di mantenersi al passo. Tutte le immagini sono catturate meticolosamente in prima persona a Milano, offrendo un distintivo vantaggio competitivo.
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VM PAST, PRESENT, AND FUTURE
VM PASSATO, PRESENTE E FUTURO
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“Tut el mund a l’è paes, a semm d’accord, ma Milan l’è un gran Milan!”,
from Oh Mia Bella Madonnina by Giovanni D’Anzi, 1935.
Milan’s Retail Evolution Captured
Since 2010, i see windows’ archives have been immortalising Milan’s evolving physical retail landscape. This invaluable content is the heart of the VM Archive, spanning over a decade of Milanese displays.
L’EVOLUZIONE DEL RETAIL MilanESE REGISTRATA
Dal 2010, gli archivi di i see windows immortalizzano l’evoluzione del paesaggio del retail fisico di Milano. Questo prezioso contenuto è il cuore dell’Archivio VM, coprendo oltre un decennio di esempi milanesi.
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VM Archive collage by Margherita Molteni.
THE VM ARCHIVE IS NOT ONLY SCIENTIFIC, IT’S MAGICAL!
L’ARCHIVIO VM Non è solo scientifico, è magico!
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“A Seriously Magic Project by Mr. Eye”,
produced by i see windows and Giovanni di Modica.
AN Inspiring Resource for Education
Educators and students benefit from this rich resource, finding inspiration in the vast array of displays and strategic classifications.
UNA Risorsa Ispiratrice per l’Educazione
Educatori e studenti traggono beneficio da questa ricca risorsa, trovando ispirazione nella vasta gamma di esempi e classificazioni strategiche.
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VM Archive collage by Margherita Molteni.
ACCESS THE VM ARCHIVE
With over 17,000 photos, 2,600 displays, and insights from 550 brands, alongside 175 strategic and creative tags, accessing the VM Archive offers unmatched competitor intelligence and brand evolution data for creatives.
ACCEDI ALL’ARCHIVIO VM
Con oltre 17.000 foto, 2.600 displays e insights provenienti da 550 marchi, insieme a 175 tag strategici e creativi, l’accesso all’Archivio VM offre un’intelligenza concorrenziale senza pari e dati sull’evoluzione del marchio per i creativi.
Thousands of photos of windows, reviews, and weekly updates.
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Join i see windows to access the VM Archive to read reviews on visual merchandising strategies with weekly updates.
Iscriviti a i see windows per accedere all’Archivio VM e leggere recensioni sulle strategie di visual merchandising con aggiornamenti settimanali.
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Meet Mr. Eye (right) and Mr. C (left),
conceived by i see windows and Giovanni di Modica.
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