2025/01 Sportmax – RST25

#01 January #2025 #Display w/ Multiple Categories #Primary Color #Red #RST25

Details:

Sportmax

Resort 2025

Via della Spiga 20, Milan

Review:

by Peter Hamer

january 05, 2025

Sportmax’s Resort 25 window display on Via della Spiga combines precision and creativity, continuing the brand’s use of light boxes. The red backgrounds not only add warmth and vibrancy but also reflect the key color of the Resort 25 collection, ensuring a nice connection between display and product.

The main window is the strongest displaying a striking ensemble: a red wool coat cinched with a matching leather belt, styled with a gold choker and white pointed pumps. This composition highlights Sportmax’s ability to balance statement pieces with everyday elegance, drawing attention to both the products as well as the cohesive styling.

The display’s clean execution and coherent display language make it an effective example of how less is more if done right. With its glowing red hues, this window is more than a retail display—it’s a statement, and its memorable.