PETER’S VM REVIEWS
Le Recensioni di Peter
OBJECTIVE AND DIRECT
Welcome to Peter’s VM Reviews, where I comment on various visual merchandising strategies with an objective, academic, and holistic perspective. Each review serves as a testament to a brand’s strategy, encompassing the past, present, and future of visual merchandising. Think of me as the “Window Whisperer,” offering insights into the intricacies of retail displays. While not every window is reviewed, here you’ll find a curated collection of recent examples. Feel free to explore the VM archive for more in-depth reviews.
Let’s get to the point!
🪄 Peter.
Oggettivo e Diretto
Benvenuti alle Recensioni di Peter sul VM, dove commento diverse strategie di visual merchandising con una prospettiva obiettiva, accademica e olistica. Ogni recensione funge da testimonianza della strategia di un marchio, abbracciando il passato, il presente e il futuro del visual merchandising. Pensatemi come il “Sussurratore delle Vetrine”, offrendo spunti sulle complessitĂ delle esposizioni al dettaglio. Anche se non riesco a recensire ogni vetrina personalmente, qui troverete una selezione curata di esempi recenti. Sentitevi liberi di esplorare l’archivio VM per recensioni piĂą approfondite.
Andiamo al sodo!
🎩 Peter.
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From Peter’s Medium Page
Virginie Viard’s Exit: A Mirror to Our Patriarchal Society
Nod if you know men ejaculate.Nod if you know women can ejaculate. If you didn’t know, it’s not your fault. This topic is rarely discussed because we live in a male-dominated world where women’s pleasure is often sidelined. While male ejaculation is directly linked to reproduction, female ejaculation is about pleasure — a concept often neglected in patriarchal societies. The male experience is prioritized, while the female experience is diminished.
The more I delve into gender dynamics, the clearer it becomes that men and women are fundamentally similar. This realization challenges the patriarchal status quo and disrupts the traditional narrative that women need men to thrive. Tammy Wynette’s 1968 anthem “Stand by Your Man” still echoes today, reflecting the persistence of outdated gender roles.
Take, for example, the recent comments on Virginie Viard, who recently stepped down from her role at Chanel. Viard took over as creative director in 2019 following Karl Lagerfeld’s passing. Throughout her tenure, she faced relentless criticism — five years of toxic comparisons and harsh judgments. The industry buzzed with speculation and derision: “they’re hiking the price of bags because the clothes aren’t selling,” and Instagram pages calling to “save Marion Cotillard” from wearing Chanel. Despite her accomplishments, Viard was incessantly attacked, primarily because she didn’t conform to everyone’s expectations. The reality is, Chanel is a company that needs to generate profit, and Viard did her job successfully, as evidenced by the company’s financial performance.
Yet, the public reaction to her departure was disheartening. Comments like “finally,” “what a great day,” and “justice has been served” revealed a deeply ingrained bias. This is a prime example of the double standards women face. Lagerfeld, who was often criticized for his controversial statements and designs, was nevertheless praised for his persona. Why? Because he was a man, and in a patriarchal society, men are allowed more leeway.
Viard, on the other hand, was scrutinized mercilessly. Even worse, much of the criticism came from women, highlighting how deeply patriarchy has influenced societal expectations. Women still feel pressured to emulate men to gain approval, undermining solidarity among women. What year am I writing this article in?
In a classroom discussion about designers, a student praised Lagerfeld. I pointed out his genius for marketing, despite his claims of ignorance on the subject. His extravagant runway themes — supermarkets, space shuttles, casinos — were marketing spectacles. When asked to outline Lagerfeld’s signature silhouette, the student struggled. This wasn’t a critique of Lagerfeld as a man, but rather an observation of his approach to fashion.
For the first time in a long time, Viard brought a woman’s perspective to women’s clothing. She designed practical, wearable fashion, echoing Coco Chanel’s philosophy of dressing women. Yet, the backlash she faced reveals society’s discomfort with women who don’t conform to patriarchal expectations. Men just don’t like women in power; they just like the idea from a sexist point of view. Women are expected to be ornamental and compliant, not powerful and autonomous.
So, what’s the takeaway? Women need to embrace their power and pleasure. If women were all aware of the natural pleasure their bodies are capable of delivering, no man is needed. In my exploration of this topic, I’ve encountered tutorials, workshops, and activists that teach and promote female ejaculation. I’m so touched by what I’ve seen that I can say every woman can learn to ejaculate, symbolizing the reclaiming of their bodies and their right to pleasure. This act of self-discovery and empowerment is a step towards equality, but not to impress any man — impress yourself. If a man questions you, respond confidently: “My ejaculation is for pleasure. What’s yours for?”
I stand with Virginie Viard and every woman who faces daily adversity. In a world drenched in patriarchal norms, it’s seriously time to add some pussy juice.
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