i s w SERVICES
retail photography
Editorial Thinking.
Retail Precision.
i s w SERVICES
retail
photography
This isn’t about documenting spaces — it’s about elevating them. With a background in fashion and over a decade of dissecting window displays, I shoot retail like a story worth telling.
My photos don’t repeat what you see in-store. They reimagine it.
2018/07 Tiffany & Co.
2021/06 LOEWE – Paula’s Ibiza at Rinascente
What Makes It Different
Brand-Aware Photography: I understand your brand language and capture it. A photo for one brand isn’t shot like a photo for another.
Fashion-Sensitive Framing: Years in luxury fashion sharpened my eye for nuance, atmosphere, and what feels excellent.
Visual Merchandising Expertise: I’ve analyzed displays since 2006. I know what matters, what sells, and what to capture.
One-of-a-Kind Images: No templates. No technical checklists. Each shoot is a conversation between myself and the display.
2021/06 LOEWE – Paula’s Ibiza at Rinascente
2019/09 Bottega Veneta – FW19 at Rinascente
how I work
Every project starts with a conversation. We’ll discuss your brand’s tone, purpose, and needs—what you want captured and why it matters. Together, we’ll define:
The number of shots
Preferred orientations (horizontal, vertical, or both)
Key visual elements you want to be highlighted
Specific usage (archive, press, training, etc.)
Ideal shoot and delivery timelines
2022/07 Hermès – Birds Eye View
2018/03 Gucci – Guccy SS18 World Exposition
GALLERIES
2017/08 Louis Vuitton – Chains
interiors
Storefronts, spaces, layouts. Where the customer journey begins.
2015/09 GIADA – SS16 Showspace
2024/04 JW Anderson – DAYS by Patrick Carroll
2023/06 Gucci – 70 Years of an Icon: The Horsebit Loafer
2022/09 Mlouye
highlights
Close-ups of seasonal or hero displays. Rich color, texture, and lighting that make them sing.
2017/03 maje – maje Iconics at Rinascente
details
Story-driven captures of props, signage, mannequins, and shelving. Every detail matters.
2018/03 Valentino – SS18
2024/09 Dior – Miss Dior
2022/11 Valentino – Toile Iconographe
2024/10 Tod’s – FW24
2024/04 Giorgio Armani – SS24
experimental
Shots you wouldn’t expect — reflections, behind-glass, off-angle views. Not traditional. Very shareable.
2024/04 Issey Miyake + We Make Carpets
LEGO
Bimba y Lola
2019/05 Akris – FuoriOrticola by Davide Fiorentino
pricing
Starting from €1,250 / shoot
Milan-Based
2 hours shooting time
8 hours editing
Unlimited usage rights
Detailed brief & planning session included
All-inclusive estimates
Outside Milan
Travel costs, project scope & local support considered
Same high standards, wherever we shoot
Book a Shoot
Tell me what you need, and I’ll tell you how we can capture it. From high-fashion capsules to boutique store openings — let’s shoot your story.
