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2022/10 Jil Sander – FW22
Jil Sander goes sculptural for their FW22 display. But is the association between the concept and the brand immediate? Review by Peter Hamer.
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2022/09 Ferragamo – SS23
The SS23 display is the first step in leveraging a new creative director at Ferragamo. Review by Peter Hamer.
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2022/09 Etro – FW22
For FW22, Etro continues its ground-floor take-over displays, but does it live up to previous expectations? Review by Peter Hamer.
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2022/09 Dolce & Gabbana – Ciao, Kim
Who put Kim Kardashian in the window? Stefano, Domenico or herself? Read Peter Hamer’s review for his thoughts on this #ciaokim display.
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2022/09 Valentino – Pink PP Collection
While Valentino’s Pink PP setup is a visual experience, I wonder if the in-store team was considered when developing the concept. Review by Peter Hamer.
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2022/09 Marina Fossati – La Regina del Cerchietto
Who’s the queen of headbands? Marina Fossati. “La Regina del Cerchietto” pays homage to Milano. Concept and review by Peter Hamer.
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2022/09 Dolce & Gabbana Beauty
Is a window with a new category enough to leverage the product? How did Dolce & Gabbana do it for makeup. Review by Peter Hamer.
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2022/09 Fabiana Filippi – TERRA
Fabiana Filippi’s capsule “TERRA” is accompanied by an eco-claim. But what and who is the brand referring to? Review by Peter Hamer.
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2022/09 Stella McCartney – FW22
For FW22, Stefano Barni, Visual Merchandising and Interior Design Director at Stella McCartney, plays with color & pattern. Review by Peter Hamer.
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2022/09 Akris – FW22
Akris’s FW22 display features Reinhard Voigt’s “Drei Teile”, the most recognisable element of the collection. Review by Peter Hamer.
