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2023/07 Marina Fossati – Viva l’Estate
Humorous, trendy, and sustainable. Pink mermaid, dancing lobsters, and hand-painted waves. This is what describes “Viva l’Estate” at Marina Fossati.
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2023/07 Prada – In Conversation with a Flower
“Conversation with a Flower”, marks a new chapter in Prada’s VM strategy. Discover why I think this is the case.
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2023/07 Longchamp X Toiletpaper Magazine
Longchamp x Toiletpaper collab showcased at Via della Spiga, blending visuals & humor. Elements of both brands merge in a captivating 80/20 balance.
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2023/06 Marcelo Burlon County of Milan X Levi’s
County of Milan X Levi’s capsule collection display strategy is a testimony to the wholesale mindset of the brand. Does it work?
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2023/06 Palm Angels
Palm Angels’ latest concept focuses on their logo, showcasing flawless execution. However, concerns arise regarding its alignment with the brand’s lifecycle and its potential impact on sales.
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2023/05 Akris – FuoriOrticola by Tatiana Tokar
The Akris FuoriOrtical display is a collaboration with flower designer Tatiana Tokar. Review by Peter Hamer.
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2023/05 Versace – La Vacanza
Versace’s creative VM team is back with a concept for the La Vacanza capsule collection, but is it fabulous? Review by Peter Hamer.
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2023/04 Dolce & Gabbana – DG Logo Bag
Is the DG Logo Bag display an evolution to “Ciao, Kim” or does it have a life of its own? Review by Peter Hamer.
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2023/04 7 for all Mankind – Can You Fly?!
The collaboration between 7 for all Mankind and Giotto Calendoli is a story about coming-of-age. Review by Peter Hamer.
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