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2024/03 Burberry – SS24
Burberry’s SS24 retail strategy under Lee lacks an emotional connection, risking its legacy by not evolving beyond its check.
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2023/09 Gucci – Ancora (Coming Soon)
Gucci, accounting for 52% of Kering’s turnover, faces a challenge. Beyond trendsetting attire, true innovation lies in reshaping the familiar business playbook of the fashion industry. The future? Boldly reimagining fashion’s business.
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2023/09 JW Anderson – FW23
The JW Anderson boutique in Milan underwent changes, shifting towards Ready-to-Wear after initial ambiguity.
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2023/09 Diesel – FW23
Diesel’s FW23 collection display creatively uses torn-paper prints, effectively extending brand dialogue in a cost-effective approach.
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2023/09 Miu Miu – FW23
Miu Miu’s FW23 concept cleverly uses mannequins inspired by their fashion show, delivering a succinct but powerful message with a focus on key product categories. A smart and efficient display strategy.
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2023/09 Ferragamo – FW23
Ferragamo’s rebranding displays vary in strategy, with the FW23 echoing past habits. Despite runway successes, their retail vision seems conflicted, prioritizing advertising over a clear identity.
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2023/09 Burberry – FW23
I had high expectations for Burberry’s FW23 window concept, but found it lacked coherence with prior marketing and branding efforts.
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2023/07 Marina Fossati – Viva l’Estate
Humorous, trendy, and sustainable. Pink mermaid, dancing lobsters, and hand-painted waves. This is what describes “Viva l’Estate” at Marina Fossati.
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2023/07 Longchamp X Toiletpaper Magazine
Longchamp x Toiletpaper collab showcased at Via della Spiga, blending visuals & humor. Elements of both brands merge in a captivating 80/20 balance.
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2023/07 Prada – In Conversation with a Flower
“Conversation with a Flower”, marks a new chapter in Prada’s VM strategy. Discover why I think this is the case.
