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2024/10 Prada – The Dinner Guests
Prada’s Holiday 2024 collection embraces nostalgia and strategy, proving that smart VM is about what sells, not always what’s new.
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2024/10 Etro – FW24
Exploring Etro x Wolford: a VM strategy missing connection, leaving customers puzzled by unclear branding and misplaced associations.
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2024/10 Valentino – Avant les Débuts
Alessandro Michele’s Valentino debut sparks bold risks, but is it ahead of its time? A closer look at the display, collection, and future.
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2024/09 Louis Vuitton – Voyage
Louis Vuitton’s Voyage window display masterfully blends heritage and strategy, showcasing timeless storytelling and sustainability in VM.
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2024/09 Valentino – FW24
Valentino FW24: reflecting on Piccioli’s era, Michele’s future, and the brand’s uncertain direction.
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2024/09 Moschino – Collezione 0
An objective review of Moschino’s FW24 window display, exploring its supermarket concept and nostalgic nods to Franco Moschino’s legacy.
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2024/09 Alexander McQueen – FW24
A critical yet constructive review of Alexander McQueen’s FW24 display, exploring the impact of unchanged visual merchandising strategies.
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2024/06 Prada – Gestures of Prada
How is Prada’s lightbox strategy setting a new standard in sustainable VM, reducing waste and aligning with strategic communication efforts?
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2024/06 Dsquared2 – #D2MetaMorph
Dsquared’s FW24 #D2MetaMorph display presents some challenges in translating a dynamic vision to a static one.
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2024/06 Miu Miu – Miu Miu L’Été
Miu Miu’s VM strategy, focused on clarity and consistency, fueled a 93% revenue surge in 2024, even as other luxury brands faced slowdowns.
