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2025/02 Chanel – SS25 Pre-Collection
Chanel’s SS25 pre-collection display, feat. Gracie Abrams, is a “wardrobe” concept that challenges fleeting trends and seasons.
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2025/01 Gucci – Endless Narratives
Discover Gucci’s “Endless Narratives” window concept, its art-fashion approach, and how it’s dividing opinions on brand relevance in 2025.
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2025/01 Moncler Grenoble – FW24
Moncler’s Grenoble FW24 window display: a sustainable, tech-driven design balancing bold visuals with innovative retail strategies.
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2025/01 Sportmax – RST25
Sportmax’s Resort 25 display with its red hue, clean design, and a bold yet elegant ensemble, proves that less is more.
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2024/11 Hermés – Une journée de fête à la sellerie
Hermès’ 2024 holiday display, created with Gustaf von Arbin, blends tradition and playful creativity with surreal horse-themed scenes.
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2024/11 Vivienne Westwood – DOnATE
A look at the irony of a “DOnATE” message in retail, undermined by a lack of engagement, highlighting the need for authentic connections.
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2024/10 Prada – The Dinner Guests
Prada’s Holiday 2024 collection embraces nostalgia and strategy, proving that smart retail is about what sells, not always what’s new.
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2024/10 Etro – FW24
Exploring Etro x Wolford: a retail strategy missing connection, leaving customers puzzled by unclear branding and misplaced associations.
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2024/10 Valentino – Avant les Débuts
Alessandro Michele’s Valentino debut sparks bold risks, but is it ahead of its time? A closer look at the display, collection, and future.
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