Hello readers,

it all began with reviewing display strategies, but over time, this journal evolved into a more holistic exploration of how retail connects all the dots of what a brand does. What started as an archive of inspiration grew into a platform for sharing my thoughts— a peek into my brain, if you will—about the intersection of creativity and strategy in retail.

Objective, entertaining, informative, fact-based, and sometimes a little tongue-in-cheek, the journal reflects my dedication to retail and the ever-evolving industry. My experience as both a creative and a strategist gives me a unique perspective, and that’s what makes these entries stand apart. It’s not one or the other—creativity and strategy must coexist in retail, and I hope this journal acts as a catalyst for that shift.

All entries are chronological and constantly updated. I welcome you to reach out to me directly at peter.hamer@iseewindows.com if you’d like to continue the conversation. I’m always happy to interact with my readers.

Enjoy,
Peter.